Sustainable fashion committed to a healthy planet

Water treatment at our finishing plant

lur® utilizes unique, state-of-the-art technology in our manufacturing, which assures our clothing is produced in the most sustainable manner possible.

  • Sourcing: We research and require certification showing that the raw material sourced for our fabrics does not originate from non-native or genetically modified organisms.
  • Fiber: In our fiber choices, we minimize the use of non-renewable resources so as to minimize depletion and environmental damage, as well as reduce the potential for environmental harm.
  • Processing: We make certain that our processing has the absolute minimum impact on the environment. Our current yarn spinner uses state-of-the-art, eco-friendly equipment as well as generates their own energy on-site. Our knitter and finisher provide energy and environmental efficiencies via heat recapture and water treatment technologies.

No harmful dyes are used in the creation of our fabrics as we utilize the colors already present in our fiber content. In addition our fabric finishing process saves 60-70% of the water and energy spent in more traditional manufacturing methods required of dyed fabrics.

Moving forward, lur® is committed to consistently choosing processes for making our products that are environmentally friendly.