lur® is fashion that knits beauty, sustainability, and social responsibility into every product.

We provide clothing for women that is in harmony with their commitment and compassion to people and planet.

lur® was founded in 2012 by Mark Heiman and Alan Brown, two entrepreneurs dedicated to creating disruptive, positive change within the apparel industry.

Mark and Alan take their inspiration from their wives and daughters, their friends, neighbors, co-workers, and all of the women who dedicate themselves each day to work towards a better, more sustainable tomorrow.

Learn more about our products and our commitment to social and environmental responsibility.