Founded in 2012, lur® Apparel brings ethically made and eco-friendly clothing and accessories into the world of contemporary fashion. Each lur® product is crafted from 100% recycled materials: half from pre-consumer cotton scraps, and half from post-consumer plastic bottles. At lur® Apparel, we’re more than just another clothing company. In an effort to support families in remote Guatemala, we partner with important initiatives, such as Wear It Forward and CECAP. Shop our stylish selection in one of our 800+ retail outlets nationwide or online, or learn more about and how we make our products.